"I am a ○○ developer" The reason I can't finish this sentence

Many developers

Pause in front of this sentence

While contemplating branding.

"I am a ○○ developer."

This sentence may seem simple

But it is surprisingly difficult to write until the end.

So most people end up like this.

"I am a full-stack developer."
"I am a Rails developer."
"I am a backend-focused developer."

These statements are not wrong.

But these sentences

are not remembered by anyone for long.

Defining oneself with technology,

Only remembered as long as the technology lasts

The phrase "Rails developer"

Is accurate but too broad.

Many people use Rails
There is no distinguishing factor within it
In the end, only the 'technology stack' remains

The problem lies in the fact that

The lifespan of a technology stack is

Shorter than one might think.

Frameworks change,

Trends come and go,

AI rapidly reduces technological gaps.

A developer who defines themselves by technology

Becomes ordinary

When the technology becomes ordinary.

What people remember

Is not "what you use"

But "when entrusted with what problem, can you be trusted"

This is how we actually remember people.

"This person has built a service from start to finish alone."
"This person explains complex things simply."
"This person always thinks about maintenance first."
"This person has clear criteria for technology selection."

This is not about technology but perspective.

And perspectives

Last much longer.

Therefore, what is important in branding

Is not "what you can do"

But "can you be trusted with what problem."

Saying "I am a ○○ developer"

Is not a title but a declaration of perspective

This sentence

Is not a self-introduction.

It is closer to a worldview declaration.

For example.

"Full-stack developer"
"A developer who takes full responsibility for a service from start to finish alone"
"Rails developer"
"A developer who quickly shapes business requirements"
"Backend developer"
"A developer who does not lose judgment in emergency situations"

What is important here

Is not how cool it sounds.

It's about showing in what situations this person is strong.

The real reason why it's difficult to write this sentence

The main reason why most people can't write this sentence to the end

Is usually one thing.

"Is it okay to say this?"

Worried it might sound too grandiose
Feeling like they are not qualified yet
Worried about what happens if things change later

But in branding, this sentence

Is not a certification.

It is a declaration at the present moment.

And one important fact.

This sentence

Is not written when it's perfect

It is written and completed by walking towards it.

Good definitions have something in common

A well-functioning definition

Satisfies the following three criteria.

It is specific

→ Shows in what situations one is strong
Criteria for judgment are revealed

→ Shows what is considered important
Can be repeated

→ Appears consistently in writing, speech, and choices

If it satisfies these three criteria

That sentence

Becomes the core of your brand.

Right now, let's try writing it like this

There is no correct answer.

But there is a starting point.

Answer this question.

In what situations have I had the most concerns
What criteria did I use when making decisions at that time
What questions do people often ask me

And write it down in one sentence like this.

"I am a __________ developer."

It's okay if it feels awkward.

Even if it's a temporary version for now.

The important thing is

That this sentence will become the record and criterion for your future.

In the next post

In the next post

We will discuss

How to reveal this defined identity through writing and documentation.

Not the finished product,

But why the process of incompleteness and contemplation

Makes for a stronger branding.

Let's continue in the next post.